Posted on




Type: B2C

Best for: High-end, high-street and growing brands.

ASOS is the granddaddy of all fashion marketplaces. With thousands of brands and a customer base in the millions, it’s the ultimate way for you to increase your sales and gain more exposure for your brand.

Aside from their unrivalled range of products, ASOS’s success comes down to their emphasis on customer experience. With free delivery and returns, pay-later checkout options iPaaS Vendors  and an intelligent ‘Fit Assistant’, they strive to give customers an incredible shopping experience. And this great customer service feeds back into your brand – if a customer is happy with your product and the service they received, they associate that feeling with your brand.

Selling through ASOS also gives your brand a seal of approval, helping to improve your authority and awareness. If your products are sold alongside big-name brand like Nike and Calvin Klein, you won’t have the same kind of buyer hesitation that you’d experience when selling to new customers on your own site.

ASOS regularly look to invest in growing and independent brands, making it a great place to accelerate your business growth. Through ASOS Marketplace, a separate ecommerce platform launched by ASOS in 2010, emerging boutiques and designers can sell their products and gather an audience. Buyers at ASOS regularly trawl the ASOS Marketplace site for up-and-coming brands to invest in, so it’s a good place to start if you’ve not yet got the status to sell on the main platform.




Type: Wholesale

Best for: Global brands and retailers.

JOOR is a leading online fashion marketplace for wholesale buying, connecting some of the world’s biggest brands and retailers. Designed to streamline the wholesale process, JOOR gives retailers and buyers one handy platform to submit orders from multiple brands.

Unlike marketplaces such as ASOS and Farfetch, JOOR focuses on the B2B side of fashion. By signing up to JOOR, you get access to one of the largest indexes of retailers and brands. Rather than digging through your emails to find attachments, you can browse the latest line sheets in one easy place. Once you find a retailer or brand you like, you can request to connect, saving the hassle of searching for contact details.

Since its inception in 2010, JOOR has grown to be one of the world’s largest wholesale fashion marketplaces, processing over $7 billion dollars of orders in 2015. Over 155,000 retailers and 1,500 brands worldwide use the platform, including Barneys, Harrods, Marc Jacobs, Calvin Klein, Free People, and many more.

With specifically designed apps for both brands and retailers, JOOR makes wholesale simpler – regardless of whether you’re buying or selling. For retailers, JOOR offers the Retail App. By enabling you to take photos and tag products during runway shows and market appointments, the Retail App makes it easier than ever to get organised. You can also analyse your collections by brand, trend, colour, or by creating your own tags. For brands, JOOR has an Orders App, with a centralised network to showcase and sell your collections.

By saving you hours of circling line sheets and writing orders, the JOOR platform means less wasted time. Essentially, it helps your business get better.

Looking to integrate JOOR with your other software? Get in touch here.




Type: Wholesale

Best for: Brands of any size or niche.

NuORDER is a platform that works to streamline the wholesale buying process, providing brands and retailers with a central hub to browse products, access real-time inventory data and place orders online. With over 600 brands and 100,000 retailers, it’s a great way to build relationships and increase your orders.

Unlike JOOR, which is designed solely for fashion niches, NuORDER accommodates a wide range of brands. From Ted Baker and Lacoste to Moleskine and Beats by Dre, NuOrder helps digitise the B2B buying process for almost any industry.

With hundreds of brands and over $1 billion in orders processed every year, NuORDER puts you in front of some of the biggest brands and retailers in the industry. And no more hours’ wasted writing up paper orders, the platform helps you decrease the overall costs of wholesale.